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How to Optimize Your LinkedIn Profile

November 16, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online.

And if your LinkedIn profile looks like a copy-and-paste of your resume? You won’t be trusted. Ready to reboot your LinkedIn profile? Let’s go through your LinkedIn profile step-by-step to figure out which sections you need to reboot.

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