Top

4 Ways Small Business Owners Can Capitalize on Big Events

How to Find the Courage to Get Out of Your Own Way

Important Measures to Implement During a Recession

Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

Business Lessons from Hallmark Christmas Movies

image credit: Unsplash

How to Turn Marketing into a Sales and Revenue Engine

August 23, 2023

Via: Entrepreneur

Category:

We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same. Sadly, she’s not alone. As Gartner’s 2023 CMO Spend and Strategy Survey outlines, 71% of CMOs said they lack the budget to fully execute their strategy this year. Three-quarters say they face “increased pressure to do more with less.” This trend is set to continue.

Read More on Entrepreneur