HubSpot, launched in 2006, has succeeded on the strength of its social media and digital marketing tools, as well as a customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small-to-medium-sized businesses (SMBs).
Now, the company is looking to leverage generative AI and predictive AI to help its clients of today and tomorrow on their own customer acquisition and communications journeys.
Today at Hubspot’s INBOUND 2023 conference, the company introduced HubSpot AI, a suite of new AI features available to users of HubSpot’s social publishing and marketing tools.
