Have you ever had that niggling wave of doubt about an email that is scheduled to be sent? “Was that link OK? Did I spell check the preview text? What about the personalisation – was it correct?” Mistakes happen, we’re all human, some can be avoided though. Take a look at some of the most common email marketing mistakes and how to avert them.
Majority of the time when we have these moments they turn out to be completely irrational and everything is actually perfect however, it never hurts to be slightly more cautious when sending emails. There’s no doubt about it, email marketing creates a lot of opportunity for mistakes.
