Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billion US dollars from advertising; it will, therefore, come as no surprise that Facebook has invested a lot of money and time into making its platform as useful as possible for advertisers. However, to make the most of your advertising spend, it is crucial you make retargeting part of your Facebook advertising strategy.
