Today’s small and mid-size business owners have flocked to the web looking for a miracle solution to their marketing woes. While digital marketing does at some level, level the playing field, it’s far from magical. In many industries, seeing results can take months and or even years. So, what do you do, when you do not see the results you want?
Marketing is all about creating a connection. If you can clearly and efficiently tell your brand’s story, you will have a greater likelihood that others will be drawn to you. Marketing isn’t a department or a set of tactics, it starts at the core of the business and moves outward to the world. Marketing tells others what you do and why you do it.
