Tag: Acquisitions

December 18, 2020

As we head into the end of the year, you might be looking for ways to spend your remaining marketing budget or thinking of ways to get more for next year. But getting more funds can be a challenge, no […]

December 18, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying […]

December 17, 2020

The COVID-19 pandemic has dramatically changed the business landscape, with some businesses thriving as a result (e.g., Amazon, Walmart and Zoom) and others seeking bankruptcy protection (e.g., Neiman Marcus, Hertz and J. Crew). Many businesses – particularly in industries like […]

December 15, 2020

Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations. […]

December 14, 2020

If today’s shoppers don’t see many (or any) reviews on an Amazon product, they might be less inclined to trust it — but what if your product just launched? Here’s how to encourage Amazon sales for your new product, even […]

December 11, 2020

B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of […]

December 11, 2020

Being able to convert leads into meetings is a critical part of the lead generation process. This article contains, to the best of our awareness, the most advanced and thorough treatment of the subject. It is the most comprehensive free […]

December 10, 2020

As the holiday season comes into full swing shopping behavior among consumers is projected to shrink with in-store purchases. This according to research by BlueVenn. More than half of marketers (57%) admit to being concerned they can’t adjust to changes […]

December 8, 2020

There is no doubt that mobile apps have become an important part of online businesses these days. In the present times, it’s very common for all businesses to have their own apps — in fact, 42% of millennial-owned businesses use […]

December 7, 2020

Internet of Things, or IoT, has been one of the most influential technologies that have graced the tech industry. Modern living in 2020 has become heavily dependent on IoT. The technology utilizes the power of data collected through a network […]

December 7, 2020

The story of U.S. inflation in 2021 could very well amount to this: It’s all a mirage. Americans are likely to see prices jump across a variety of sectors next year, thanks in part to COVID-19 vaccines that will potentially […]

December 4, 2020

Lisa Barnett sees a crowded future: more brands, more noise. “It’s going to be expensive for you to get customers, so how do you get people to care?” she says. She is cofounder and president of Little Spoon, a DTC […]

December 4, 2020

Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a […]

December 4, 2020

A wave of populism has led many governments around the world to rule in an increasingly erratic fashion. This phenomenon has been challenging for citizens and businesses, but has proved a boon for a company called FiscalNote that makes software […]

November 30, 2020

A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays […]

November 30, 2020

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than […]

November 30, 2020

Knowing the federal income tax brackets for the 2020 and 2021 tax year can help you maximize tax savings and retain more of your hard-earned money. The U.S. has a progressive tax system, meaning the higher your taxable income, the […]

November 24, 2020

The job market, as we know it, has changed as the world adjusts to the strange year we’ve had. Earlier this year, college graduates entered into the worst job market since the Great Depression, with the unemployment rate at 14.7 […]

November 24, 2020

Today I have some marketing resources to help you learn from the competition in your niche. You don’t have to struggle while building your brand online if you know what’s working in your target market. Staying up to date with […]

November 23, 2020

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never […]