Tag: CPG

Marketing, Marketing Strategy

Converting CPG Consumers Wherever They Are in the Buyer’s Journey

March 8, 2021

Via: Business 2 Community

Most marketers are aware of the buyer’s journey in its simplest form: Awareness, Consideration, and Decision. But consumers aren’t simple, especially when shopping for CPG items. And both the pandemic and technology have served to further muddle today’s buyer’s journey. […]