Tag: Crisis Management

August 17, 2021

In a day and age where instant gratification is the norm, it’s still surprisingly common to come across companies that are colossally failing in the customer service department. A lot of them are oblivious about the benefits of providing multiple […]

October 26, 2020

There are many unpleasant scenarios entrepreneurs plan for in advance, in an effort to stay afloat if and when trouble hits. These scenarios include losing major clients, lawsuits, and the aftermath of natural disasters. Recessions, however, are a league of […]

September 25, 2020

As the Covid-19 lockdowns went into effect, I immediately started receiving calls, text messages, and emails from clients, friends, and family members worldwide. The texts included questions, fears, and a consistent theme of not knowing how their business would survive […]

September 22, 2020

This will go down as the year when a zoonotic disease led to a philosophical rehaul of what it means to thrive. The pandemic and the ensuing restrictions on people and movement have compelled business leaders to hit the ground […]

June 11, 2020

Business owners throughout the United States are discovering the importance of protecting their businesses because of the Corona virus pandemic. Protecting your business in the age of COVID-19 involves patience including developing a strategic plan for success. As more Americans […]

June 4, 2020

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a […]

June 1, 2020

Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys […]

May 20, 2020

Many entrepreneurs are suddenly worried about the future of their businesses. They feel pressure from the invoices piling up or don’t know what steps to take next. Actually, you can take action within the hour to save your business and […]

May 18, 2020

Post-Pandemic Success Will Be Determined by What You Do Now, Not What You Do Post-Pandemic. No one ever thought that starting in this new decade, our booming economy and flourishing job market would be placed on “pause” due to a […]

May 8, 2020

As the pandemic deepens and the novel corona virus outbreak sends shocks through the global economy, business leaders are preparing for down-side scenarios and taking action to prevent their business from sinking. Yes, undoubtedly, the true leadership capacity of a […]

May 7, 2020

“When will things return to normal?” A check of Google search trends shows it’s a common question these days. Not a surprise, given many U.S. states have been exercising social distancing, some form of shelter-in-place, and non-essential businesses have been […]

May 1, 2020

When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there. Nobody plans for a crisis to happen, but […]

April 22, 2020

Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make it through the long night of the coronavirus pandemic. The only way […]

April 20, 2020

Crisis preparedness is a competitive advantage, and what doesn’t kill your business should make it stronger. In March, more than 10 million Americans filed for unemployment as workers stayed home due to statewide lockdowns. The health emergency isn’t over, but […]

April 20, 2020

The COVID-19 pandemic has led to a massive, unprecedented change in the way we live and do business. Offices and stores are having to close down. Supplies are running low. And people are losing their jobs—particularly gig economy jobs—at an […]

April 17, 2020

Even if your business is not essential and is currently shut down, if you plan to open once the quarantine has ended you need to keep your marketing strategy in place, in addition to boosting your online campaigns. Businesses that […]

April 16, 2020

In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have […]

March 24, 2020

In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it […]

September 13, 2019

Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become […]

June 11, 2019

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Those two simple sentences sum up the approach businesses of every kind, shape, […]