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Tag: digital out-of-home marketing

Marketing, Marketing Strategy

PDOOH: A Marketing Term Entrepreneurs Should Know

March 4, 2022

Via: Entrepreneur

Big businesses have long employed out-of-home (OOH) and digital out-of-home (DOOH) marketing to promote their brands, expand into new markets and grow market share. Over the last decade, however, techniques for assessing ROI for OOH and DOOH campaigns, analyzing message […]