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Marketing, Marketing Strategy

Why B2B Companies Can’t Ignore the 5th P of Marketing — Payments

September 20, 2022

Via: Entrepreneur

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]