Tag: educational content

Marketing, Marketing Strategy

The 9 Biggest White Paper Mistakes to Avoid at All Costs

January 19, 2022

Via: Business 2 Community

White papers are a B2B marketing workhorse. B2B buyers – especially technology buyers – rely on them for in-depth information when making purchasing decisions. In fact, 71% of B2B buyers have read a white paper in the past year.[1] They […]