Category: Marketing Strategy

February 5, 2024

More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for […]

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

February 1, 2024

Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to […]

January 30, 2024

Ihave noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media […]

January 29, 2024

In the landscape of marketing, a profound understanding of consumer behavior stands as an indispensable element. Far from being merely about product promotion, it involves a deep exploration of the intricate motivations that drive consumer choices. This nuanced understanding is […]

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample […]

January 23, 2024

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]

January 19, 2024

As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]

January 18, 2024

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]

January 18, 2024

In the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s […]

January 12, 2024

Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business […]

January 12, 2024

In today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]

January 10, 2024

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online […]

January 8, 2024

Mobile devices, such as smartphones and tablets, have become an integral part of people’s daily lives. A large portion of internet traffic and online activities now occurs on mobile devices. This shift in consumer behavior makes it essential for businesses […]

January 8, 2024

For many retailers, being outside the Christmas holiday shopping season means slower sales. Yes, there are other major holidays including Easter, Mother’s Day and Father’s Day. But is that all your retail store has to look forward to? Not if […]

January 5, 2024

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]

December 29, 2023

Text messages have a high open rate, often within minutes of receipt. This allows businesses to deliver time-sensitive information, promotions, or updates directly to their customers with a high likelihood of engagement. Text marketing is relatively affordable compared to traditional […]

December 27, 2023

Key Performance Indicators (KPIs) are the backbone of any thriving small business, steering strategies and sharpening decision-making. This article dives into a wide array of KPI examples tailored to the unique needs of small businesses. We’re here to help you […]

December 21, 2023

Every marketer possesses distinct strategies, but to truly boost conversions with influencer marketing, it’s crucial to adapt and evolve. While many adhere to traditional models, modifying practices to cater to diverse projects and needs, this approach can become limited without […]

December 18, 2023

In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet about their experience with a […]