Most salespeople understand the value of referrals when it comes to growing their business. Referrals are the simplest, most consistent way to fill your sales pipeline. In fact, one of my clients recently doubled his business in just one year by making referrals a priority.
Unfortunately, many salespeople still fail to ask for referrals because they’re simply uncomfortable doing so. If that sounds like you, then what do you have to lose by asking for a referral? Not much. On the other hand, what do you have to lose by not asking? Opportunities, customers and sales.
