Co-creation is a process in which several parties come together to produce goods or outcomes that serve a common goal. In our new book, The Third Paradigm: A Radical Shift to Greater Success, Dr. Heidi Scott Giusto, Dawa Tarchin Phillips and I outline five types of co-creation that can result in success for businesses (you can read that breakdown here.) But before you begin collaborating with outside companies and individuals, we stress that it is vitally important that you have a solid understanding of your own operation. We call these pillars “The Four Knows” and in this excerpt, we explain why each is so critical to success.
