Customer retention and customer loyalty are often touted as the absolute keys to building a business that is successful over the long term. The first step towards these goals revolves around good customer relations. If you can’t have good relationships with your customers, it doesn’t matter how good your product is; your customers will go somewhere else. These rules will help you establish – and maintain – good customer relations.
1. Be A Human Being
There’s a tendency to try and make marketing one-size fits all, and to use scripts and talking points to make sure that all customers get the same information. These approaches are often meant to ensure consistency and minimize bias.