Brand advocates are those who enjoy your product or service so much that they’ll happily spread the word about it. Customers have never been more empowered than they are today, and social media and review sites give consumers a lot of leverage to control your company’s online reputation. Turning your best customers into brand advocates is an important process since they’ll voluntarily do much of your advertising for you.
Implement a Loyalty Program
Studies show that brand loyalty is declining. Consumers are more spoiled for choice than ever before, and attention spans are only dropping. However, while earning customer loyalty might be more challenging, it remains essential.
