I was recently interviewed for a web show where the host asked me how business owners can create a profitable brand. It’s a really good question, especially in this day and age when everyone seems to have a brand.
Before getting into that, let me give you a little background. When I started blogging in 2010, I had no idea what it meant to have a brand. I also didn’t know how blogging could be a business. The terms “brand”, “startup” and “influencer” were not all the rage like they are today. I like to blame my naivety on the times.
That being said, now that these terms are more commonplace, there is still a lot of confusion out there. Here are some of the ways to create a profitable brand based on my eight years of blogging.