Nothing is static and nothing will remain consistent. The world is a dynamic place that’s always changing. You will eventually go through a business strategy pivot.
Even if your business is doing well today and you’re getting plenty of referrals, that’s not guaranteed tomorrow.
That means you have to stay on top of the changing world and changing markets. What works today won’t necessarily work tomorrow.
People have to pivot, we have to change. If we choose not to change and not to constantly reinvent then we get left behind.