As a B2B marketer, you know that good content boosts customer engagement and increases sales.
In fact, more than 85% of top-performing marketers make content an integral part of their marketing strategy.
But creating engaging content isn’t always easy.
One of the biggest content marketing challenges is relevancy. If B2B buyers don’t relate to your content, they won’t read it.
That’s why you need a clear understanding of your audience, their pain points, and their goals. The more you know about your customers, the more likely they will view your content and respond to your offers.