Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season:
1. Google Analytics
Google Analytics is an important website tool to help you see specific activities that users take on your website, such as unique visits, clicks, bounce rate, time on site, and more.
