Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do for you, your brand, your product, etc.
One area that tends to be neglected, however, is what content marketing can’t do. Because, while content marketing has obliterated the barriers that used to make it hard for us to reach our target audience, it’s not a magic potion. Slapping lipstick on a pig doesn’t fool anybody: People still know a pig when they see one.
