Selling your business’s products on Amazon carries one huge benefit: expanded reach. The eCommerce giant has more than 310 million active customer accounts worldwide and accounted for 43 percent of all online retail sales in 2016, according to market research firm Slice Intelligence.
You’ll also have the option of tapping into the 80 million Amazon Prime members who get free two-day shipping on eligible orders.
“The Prime program is a huge factor in people’s purchasing decision, and a lot of customers will screen out anything that isn’t Prime eligible,” says Kiri Masters, co-founder and CEO of Bobsled Marketing, a digital marketing agency that helps businesses sell on Amazon.
