One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement.
The only problem is, some brands find it difficult to pull together images or posts that they feel will drive that engagement. It is tricky to find a good image to support some products and even some brands. However, with a little perseverance, and perhaps a real look at what your audience wants, you should find that Instagram can be your brand’s friend.