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More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

October 2, 2017

Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to send enough emails to stay on the customer’s radar. But send too many and your subscribers will flee, your click and open rates will plummet and you will find yourself branded a common spammer.

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