Tag: CMO

Leadership & Career Development, Management

The CMO’s newest assignment: Talent acquisition

March 24, 2023

Via: Venture Beat

Over the past year and a half, I’ve noticed a new trend: CMOs are asked to advise, and in some cases lead, their company’s talent acquisition efforts. I’m not suggesting that they’re screening applications. Rather, they’re being called upon to […]

Marketing, Marketing Strategy

The 4 Most Common Objections Marketing Leaders Face, and How to Beat Them

March 31, 2022

Via: Entrepreneur

The internet is loaded with content about sales objections. If you want to learn what to do when a potential buyer tells you “I don’t have the budget for that” or “we’re happy with our current solution” or “I was […]

Management, Strategy & Planning

Don’t Let Your Blind Spots Doom Your Marketing Strategy

September 3, 2019

Via: Business 2 Community

Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through. For example, Dolce & Gabbana debuted […]

Marketing, Software and Tools

6 Big Mobile Marketing Trends CMOs Must Watch in 2019

March 20, 2019

Via: Business 2 Community

New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably disrupted the marketing landscape. And in 2019, we are going to continue to see the emergence of mobile marketing and the brands that […]

Management, Proposal Management

Hired a Bad CMO? What to Do Now

September 18, 2018

Via: Business 2 Community

Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players. There […]