Tag: CMOs

Management, Strategy & Planning

50 Franchise CMOs Who Are Changing the Game

November 1, 2022

Via: Entrepreneur

The American Marketing Association defines the role of chief marketing officer (CMO) as that of the highest-level marketing position within a company. It’s a position that comes with a lot of responsibility, not the least of which includes the very […]

Marketing, Marketing Strategy

What is Marketing Enablement?

March 24, 2021

Via: Business 2 Community

The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging […]