Management, Strategy & Planning
October 13, 2022
Via: EntrepreneurA “saturated market” only applies when everyone’s services look the same. When you differentiate yourself, leverage your expertise and embrace your inherent uniqueness, your business will never get lost in a “saturated” market. You become a category-of-one. In a category […]
Management, Strategy & Planning
March 10, 2022
Via: EntrepreneurTalk to any investor and one of the first things he or she will ask you about your business is, “What’s your strategy?” Investors want to know how you plan to win in the marketplace and, in the process, meet […]
Management, Strategy & Planning
August 22, 2016
Via: EntrepreneurMost people are very concerned about being different or knowing the least of everyone in the room when it comes to meetings. Sales professionals use the circumstance to their competitive advantage. Our reluctance to speak is partially due to the […]
Management, Strategy & Planning
April 11, 2016
Via: Small Business TrendsWith so many different businesses out there, it can be easy for your company to just blend in. But you need to stand out in some way if you want to gain the attention of your target customers. There are […]
January 20, 2016
Via: EntrepreneurPromoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers […]
July 3, 2024