Tag: Consumers

June 8, 2022

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]

June 8, 2022

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed […]

March 8, 2021

Most marketers are aware of the buyer’s journey in its simplest form: Awareness, Consideration, and Decision. But consumers aren’t simple, especially when shopping for CPG items. And both the pandemic and technology have served to further muddle today’s buyer’s journey. […]

November 6, 2020

Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable, convenient, and provide a more robust customer experience overall than any other channel. Most importantly, mobile devices are constantly attached […]

October 8, 2020

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective […]

August 6, 2020

More than two thirds of customers say they would switch to businesses now offering contactless payment options. Over three quarters of consumers say they have changed how they pay, due, in part, to the COVID-19 pandemic. These statistics were unveiled […]

July 27, 2020

Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the […]

July 23, 2020

Do you want to increase your sales with new and existing customers? If so, a flash sale is just the thing you need to get the ball rolling. A flash sale is a limited-time promotion that’s popular on eCommerce and […]

April 10, 2020

The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are rapidly adjusting their long-planned strategies in response to COVID-19’s cultural impact. Bottom-of-the-funnel […]

July 18, 2019

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC). According to a study by TurnTo Networks, […]

April 3, 2019

Generation Z is the demographic group born in the mid-1990s to mid-2000s. This places some Gen Z’s around 25 years old. The next group of consumers for your business. Generation Z’s have grown up on the internet and are extremely […]

January 24, 2019

Large retailers such as department stores, big box stores and home improvement stores have long offered in-house financing programs for consumers. These programs allow customers to make large purchases, such as major appliances and furniture, and spread payments over time […]

June 1, 2018

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek […]

October 6, 2017

Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73 percent […]

September 14, 2017

As consumers move to mobile, it is no surprise that we’ve seen marketing follow. Marketers have a habit of following people around after all: “be where the customer is” having been a decent rule of thumb in that industry since […]

January 13, 2017

US retail sales rose roughly in line with expectations in December, according to the Commerce Department. Retail sales increased by 0.6% from a revised 0.2% pace in November. Economists had forecast a rise by 0.7% month-on-month, according to Bloomberg. Strong auto sales, which […]