January 10, 2024
Via: Small Biz ClubThe digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online […]
Management, Product Management
August 24, 2021
Via: Business 2 Communityo you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your […]
Management, Strategy & Planning
January 26, 2021
Via: Business 2 CommunityIn any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from […]
August 13, 2020
Via: Business 2 CommunityPersuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales manipulation. It’s just tapping into some […]
January 17, 2020
Via: Business 2 CommunityLet’s face it; without conversions, your business will flop. Thankfully, the digital age offers a number of options that entrepreneurs can use to increase their visibility and gain leads, with the hope of conversion. A sales page has the potential […]
March 7, 2019
Via: Business 2 CommunityWhat is the purpose of content marketing? I recently posed this question to a few small business owners and e-commerce marketers, and most of their responses were along these lines: Brand building Storytelling Education Entertainment Connecting with our audience These […]
February 10, 2017
Via: Small Business TrendsWe are in the constant chase for web traffic but there’s a good chance we are not making the most of what we already have. We may be able to utilize some easy tweaks to get more out of our […]
July 13, 2016
Via: EntrepreneurMany companies invest heavily to perfect their product development process, hoping the result will entice customers to buy. But most entrepreneurs overlook market trends that could attract more customers and sustain their sales. When it comes to business, it’s all about making data-driven decisions and […]