Tag: Customer Data

Management, Proposal Management

Secure UX based on customer data can be a big advantage in a recession

March 9, 2023

Via: Venture Beat

It’s not exactly a secret that a recession is very likely. Signs, unfortunately, do point to a tough road ahead. For B2C companies, especially ones that sell products that likely fall under discretionary spending labels, it’s going to hit hard. […]

Marketing, Sales Experience

Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

December 23, 2022

Via: Entrepreneur

As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations […]

Management, Proposal Management

How session replays offer secret insights into your customers’ behavior

November 2, 2022

Via: Venture Beat

Competitors are racing head-to-head to get consumers’ attention. They use all means at their disposal to raise awareness of their brands. Most companies are discovering innovative technologies and new business models. Those might be excellent solutions, but how they communicate […]

Management, Product Management

How AI powers modern product lifecycle management

May 5, 2022

Via: Venture Beat

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

Marketing, Marketing Strategy

Your marketing approach may be why your customers are blocking you

May 2, 2022

Via: Venture Beat

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]

Marketing, Software and Tools

What Is Conversational AI and How Does It Work?

April 28, 2021

Via: Business 2 Community

Artificial intelligence (AI) isn’t just a buzzword anymore. Its uses span far and wide, from search engines, machine translations, cybersecurity, and much more. However, one of its most common applications is seen in Conversational AI. We commonly see it manifest […]

Management, Strategy & Planning

Repositioning Your Business to Adapt to the Times

June 1, 2020

Via: Business 2 Community

Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys […]

Management, Strategy & Planning

Customer Delight vs Customer Satisfaction: How These Two Concepts Work Together

January 20, 2020

Via: Business 2 Community

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value. Customer satisfaction is the process of achieving goals and consistently delivering […]

Management, Strategy & Planning

The Top 4 Customer Experience Challenges and How to Overcome Them

October 17, 2019

Via: Business 2 Community

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. Rather than just satisfaction, customer experience refers to the whole ecosystem of the customer journey. From the first experience, […]

Management, Strategy & Planning

A Small Business Guide to Protecting Customer Data and Information

June 6, 2017

Via: Small Business Trends

Whenever a customer gives you private information to complete a transaction, application, or other request, you owe them privacy and protection. If data you have in your possession is leaked – whether purposefully or inadvertently – you could be held […]

Management, Strategy & Planning

How to Use Customer Data to Develop Marketing Insights

April 21, 2017

Via: Business 2 Community

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into […]