Tag: Customer Data

March 9, 2023

It’s not exactly a secret that a recession is very likely. Signs, unfortunately, do point to a tough road ahead. For B2C companies, especially ones that sell products that likely fall under discretionary spending labels, it’s going to hit hard. […]

December 23, 2022

As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations […]

November 2, 2022

Competitors are racing head-to-head to get consumers’ attention. They use all means at their disposal to raise awareness of their brands. Most companies are discovering innovative technologies and new business models. Those might be excellent solutions, but how they communicate […]

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

May 2, 2022

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]

April 28, 2021

Artificial intelligence (AI) isn’t just a buzzword anymore. Its uses span far and wide, from search engines, machine translations, cybersecurity, and much more. However, one of its most common applications is seen in Conversational AI. We commonly see it manifest […]

June 1, 2020

Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys […]

January 20, 2020

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value. Customer satisfaction is the process of achieving goals and consistently delivering […]

October 17, 2019

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. Rather than just satisfaction, customer experience refers to the whole ecosystem of the customer journey. From the first experience, […]

June 6, 2017

Whenever a customer gives you private information to complete a transaction, application, or other request, you owe them privacy and protection. If data you have in your possession is leaked – whether purposefully or inadvertently – you could be held […]

April 21, 2017

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into […]