Tag: customer

February 11, 2021

ew business concepts are as topical and ‘buzzwordy’ as that of an organizations’ value proposition. The subject of constant debate and conjecture, a value proposition can be defined as a “positioning statement that explains what benefit you provide for who […]

December 1, 2020

I have to apologize to Dave (not me). Dave’s a good sales person, we were doing a deal review on a hugely important opportunity for his company. He’s been working the deal pretty well, it’s very complex with several people […]

November 13, 2020

One of the biggest mistakes online sellers make is choosing products that they like but that turn out not to be the best products to sell online. It really does not matter that you think they are great products. The […]

November 12, 2020

In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a few common issues that warrant a redesign. Of those, the two biggest are having a poor user experience and interface, and having a site that’s […]

October 29, 2020

Lead nurturing is the process of engaging with your prospects as they enter a buying journey. Lead nurturing campaigns help marketers build relationships with prospects, from their first interaction on social media, to the time they’ve become a frequent return […]

October 28, 2020

Understanding what’s driving our customers to change, to address a new opportunity, to solve a problem is critical to our success as sales people. We need to understand what’s driving their need to buy. However, too often, when I ask […]

September 10, 2020

Customer retention is key when managing a successful business. You want to keep your customers coming back again and again. You want to create a fan base, loyal brand ambassadors, your very own cult. Well, maybe not that far… A […]

September 8, 2020

Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high […]

September 1, 2020

It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad […]

July 15, 2020

With millions of Americans out of work, many are starting side hustles they hope can pay the bills in the short-term, and perhaps grow into a sustainable business. Entrepreneurship requires a lot of sacrifices, savvy insights and solid execution. Business […]

June 18, 2020

Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning, attention to detail, a focus on customer […]

June 17, 2020

Recently, McKinsey & Company released their COVID enterprise recovery plan framework entitled The COVID-19 recovery plan will be digital: A plan for the first 90 days. As the report states, “we have vaulted five years forward in consumer and business […]

April 7, 2020

Everyone wants to treat customers and prospects right. Back in March I promised you additional suggestions to keep your customers close and prospects closer. Here are my additional observations to make the customer journey and experience pleasant, meaningful and productive. […]

February 24, 2020

While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange of words coming out of people’s mouths over casual chit-chats. […]

February 17, 2020

Having proper data about customer feedback is the most challenging thing today. But is it just enough to get certain feedback from the customer? Just knowing whether the customer is happy with a particular product or service is not enough […]

February 10, 2020

The rise of the recurring revenue business model has placed the customer in control of their business partnerships. Customer value is now achieved over repeated cycles of renewal, and the customer can walk away whenever they see fit. Now more […]

February 7, 2020

A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy. The idea is simple: look after your customers, and your customers will look after you. This represents a shift from bygone eras when […]

October 9, 2018

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a […]

July 17, 2018

Selling anything to anyone is a very hard thing to do. Once you get out of your comfort zone and get used to sales, you learn a lot of life lessons. Below you can find 5 of them. It is […]

June 12, 2018

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up for success, you […]