Tag: email campaign

August 4, 2023

Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for generating new leads and expanding […]

August 3, 2023

Not every small business has a marketing budget like the bigger companies. More often than not, entrepreneurs don’t even have a lot of extra time to get the word out on their goods and services. These basic small business marketing […]

November 8, 2022

If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of […]

February 5, 2021

With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with […]

June 29, 2020

As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo […]

October 23, 2019

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. […]

August 16, 2018

When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform (and team member) is ready to do its job. Are your current […]