Tag: Facebook Ads

November 10, 2021

The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn […]

August 25, 2021

11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of […]

June 1, 2021

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually […]

December 11, 2020

So, by now you will have found your product niche, vendors to supply products, and will have set up an online store website to take orders. Next, you will need to find customers with the right set of attributes that […]

July 6, 2020

Global brands such as Coca-Cola Company and Unilever are boycotting Facebook ads to support civil rights. A group of advocacy groups such as the Anti-Defamation League and Color of Change have created a #StopHateForProfit campaign and encouraged companies to pause […]

June 5, 2020

Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding […]

April 3, 2020

It’s important that a Facebook page builds trust, provides relevant content and positions you as an expert in your niche, making likes an integral part of your Facebook marketing strategy. Facebook is the world’s biggest social network and it must […]

December 27, 2019

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. […]

December 16, 2019

When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication. With all of these […]

October 22, 2019

When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments […]

March 1, 2019

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you […]

February 27, 2019

The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount […]

February 28, 2018

When I talk to my clients about running ads on Facebook, I typically get one or two of the same objections over and over again. People think that they’re either too expensive, or that they just plain don’t work. This […]

January 18, 2018

B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve […]

December 13, 2017

Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results? Watch this quick tutorial and I’ll show you how we use it. We find that with certain ads and campaigns […]

October 25, 2017

Facebook—and social media in general—has changed quite a bit these past few years. Before, it was seemingly easier for businesses to get exposure without paying for advertising. Now, thanks to various Facebook updates designed to improve user experience, business accounts […]