11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia.
All of these dates are now collectively known as Mega Sale Days, which have become popular and more frequent across Southeast Asia.
In addition to China and Southeast Asian specific dates like 11.11 (Singles’ Day), 3.3, 4.4, and 6.6, Mega Sales days also include shopping dates originating from the US and Europe, like Black Friday, Cyber Monday, and Christmas shopping.
