Tag: sales

April 25, 2023

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop. If you’re building a website but are unsure […]

March 9, 2023

Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 […]

February 28, 2023

Are you thinking about selling your services on Fiverr? This How to Sell on Fiverr guide has everything you should know to start your freelance career and make money on Fiverr. Also, it has some proven Fiverr tips to make […]

February 14, 2023

With over 5 billion Internet users and $870.78 billion in online sales in 2021, storefront operations have struggled. They have had to raise the bar and the customer experience to survive. They can no longer get by with the same […]

January 31, 2023

Businesses benefit most from new software when the product not only boasts increased functionality but aids in streamlining process, as well. Much of this can be accomplished with data pipelines—an automated method by which pieces of data are recorded, analyzed, […]

January 3, 2023

Are you looking for creative ways to sell your products and services? If so, you may want to consider using the Instagram app. Instagram is a social media platform that allows users to share photos and videos with their followers. […]

December 23, 2022

As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations […]

November 8, 2022

If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of […]

November 7, 2022

User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user […]

October 27, 2022

As an entrepreneur with a Wall Street and business school background, I can assure you that no matter your experience, credentials or business-centric education, successful sales is a skill rarely taught, conveyed or developed in first-time and early-stage founders. In […]

October 13, 2022

Salespeople are a crucial part of the business. With the right approach, they can help you generate millions even if you are starting from scratch in a new market. We’ll share what made us earn $15 million and what might […]

October 6, 2022

The impact of inflation is highlighted in a new global report by Meta, the parent company of Facebook. According to the report, inflation and rising costs of inputs are emerging challenges for most Small and Medium-sized Businesses (SMBs). The analysis […]

September 27, 2022

In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as business environments become more complex and unpredictable. Many companies work with partners including franchisees, resellers, consultants and […]

September 27, 2022

It’s a mystery. Your sales and marketing expense has been over budget for months, but you’re missing your revenue projections. You’re burning far more cash than you had projected just a few months ago. And yet, your CFO and VP […]

September 13, 2022

As part of the continuing Small Biz in :15 on Location interviews, the trip to Austin, Texas for ZohoDay 2022 has resulted in yet another conversation small businesses will be able to appreciate. This time around it is, “Doing Surprising […]

September 12, 2022

Why are many people these days abandoning secure jobs, ownership, and other traditional status markers of success and embracing change, instability, mobility? A new generation of very changeful consumers is emerging, with individuals who embrace precarity not only in their […]

September 7, 2022

Halloween is a spooky yet festive season and for many the highlight of their fall. But Halloween isn’t all about ghosts, goblins, trick or treating and jack-o’-lanterns. The Halloween season is also a prime opportunity for a successful marketing campaign. […]

September 6, 2022

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]

August 19, 2022

Selling products and services to customers is the lifeblood of any organization. This is especially critical for small businesses and new entrepreneurs. Without a constant inflow of new customers, many businesses risk losing their source of revenue and profit. But […]

August 15, 2022

Sales leaders are frequently looking for ways to increase sales fast — How can we get more sales this quarter? What can we do that will have an impact now? New research provides answers that sales leaders can put into […]