Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no way around this. And yet, most marketers are pushed to create short-term wins, too.
Not only do you have to implement a strategy that builds over time, but you also have to bring in revenue this quarter, this month or maybe even this week! That’s intimidating. But there are ways to create these quick marketing wins if you’re willing to be scrappy. Here are five ideas that have worked for us.