For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it’s even more relevant in the modern age when the SEO landscape has considerably evolved.
Can we definitively say that SEO is still the best digital marketing strategy? Or are there other channels and tactics that have surpassed it?
The trouble with defining “the best” strategy
This is a tricky question to answer in any objective capacity, and for several reasons:
