Building and regularly using an email list is one of the best ways to grow your business. However, a certain percentage of customers will inevitably unsubscribe. That’s why it’s important to understand the laws and best practices regarding email unsubscribes.
What are email unsubscribe laws?
Businesses dealing with a U.S. audience are subject to the CAN-SPAM Act, which is a law the U.S. Congress passed to protect consumers from unwanted email messages. In a nutshell, this law sets rules for commercial email and gives consumers the right to unsubscribe from any email list. Companies that violate this law are subject to hefty fines.
