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What Is Personalization in Marketing?

July 3, 2017

How a personal touch can make all the difference.

Introduction

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie, How to Win Friends and Influence People

Think about it: when you’re speaking to someone and they tell you that your eyes are the most beautiful in the world, it makes you feel special.

But if you overheard that same person telling someone else that they have the most beautiful eyes on the planet, you would feel a lot less special, right?

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