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Tag: Content Marketing


Marketing, Marketing Strategy

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


Marketing, Marketing Strategy

How to Create an Inbound Marketing Plan + 26 Strategies

February 1, 2024

Via: Small Business Trends

Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to […]


Marketing, Marketing Strategy

Build a Successful B2B Social Media Strategy in 8 Steps

January 23, 2024

Via: CO

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]


Marketing, Marketing Strategy

The Art of Video Marketing: 7 Essential Things to Consider

December 12, 2023

Via: Small Biz Club

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]


Marketing, Marketing Strategy

Keyword Intent: The Key to Unlocking SEO Success

December 11, 2023

Via: Small Biz Club

Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to […]


Marketing, Marketing Strategy

16 Common Social Media Marketing Mistakes

November 29, 2023

Via: Small Business Trends

The role of social media in shaping a brand’s identity and customer interactions cannot be overstated. With nearly every business vying for attention online, social media marketing stands as a crucial battleground. However, navigating this landscape is fraught with pitfalls. […]


Marketing, Marketing Strategy

Bolstering Outreach In Education Through Digital Marketing

October 23, 2023

Via: Entrepreneur

As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective […]


Marketing, Marketing Strategy

How to Build a Marketing Function During the Go-to-Market Stage of Your Startup

October 17, 2023

Via: Entrepreneur

I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my […]


Management, Strategy & Planning

Want to Be More Resourceful? 4 Cost-Saving Tips for Any Business

August 17, 2023

Via: Small Biz Club

Saving costs in a business might be linked with cutting wages and using less qualitative materials for the final product. However, that’s not always the case. If some companies wanted to increase their profits in the past, nowadays, they’re simply […]


Leadership & Career Development, Management

18 Blogging Business Ideas

August 15, 2023

Via: Small Business Trends

Gone are the days when blogging was just a side hustle for most people. Today, it’s become a highly profitable business avenue, leading to a sharp increase in the number of bloggers worldwide. So, how to make money blogging? Considering […]


Management, Proposal Management

25 Proven Lead Generation Ideas for Businesses

July 18, 2023

Via: Small Business Trends

There’s no secret recipe for business success, but lead generation is one essential ingredient every business needs. Think of leads as potential customers who express interest in your products or services. Getting your hands on these leads is crucial for […]


Marketing, Marketing Strategy

Newsletters Aren’t Dead — And They Can Help You Make Money. Here’s How Newsletters Are Providing a Unique Opportunity for Entrepreneurs

July 12, 2023

Via: Entrepreneur

Exactly a month before my birthday, I challenged myself to launch a newsletter within 30 days. Without dedicating excessive time and effort, I launched Discovery Dose, a newsletter that helps you expand your general knowledge on various topics. This started […]


Marketing, Marketing Strategy

4 Ways To Incorporate The Art of Storytelling In Your Marketing Strategy

July 5, 2023

Via: Entrepreneur

One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with a person’s (consumers) […]


Marketing, Marketing Strategy

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


Marketing, Marketing Strategy

AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

May 30, 2023

Via: Entrepreneur

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]


Marketing, Marketing Strategy

6 Social Media Content Strategies That Will Transform You From An Unknown to a Trusted Authority

February 28, 2023

Via: Entrepreneur

Are you looking to build your reputation as a trusted authority in your industry? With the six strategies outlined below, you’ll learn how to create helpful and engaging content and build trust with your target audience so that they see […]


Marketing, Marketing Strategy

5 Steps to Creating a Content Marketing Strategy That Actually Works

December 6, 2022

Via: Entrepreneur

Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good […]


Marketing, Marketing Strategy

Content Creation Is About Quality, Not Quantity. Here’s How to Create the Content People Actually Want.

December 5, 2022

Via: Entrepreneur

How do you identify and ensure high-quality content? Quality should always be your priority in content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply […]


Marketing, Marketing Strategy

How Small Businesses are Preparing Their Marketing Strategies for a Recession

November 9, 2022

Via: Entrepreneur

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]


Marketing, Marketing Strategy

Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That

October 31, 2022

Via: Entrepreneur

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if […]