Tag: Content Marketing

May 8, 2024

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even […]

April 5, 2024

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]

March 18, 2024

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your […]

February 14, 2024

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]

February 1, 2024

Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to […]

January 23, 2024

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]

December 12, 2023

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]

December 11, 2023

Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to […]

November 29, 2023

The role of social media in shaping a brand’s identity and customer interactions cannot be overstated. With nearly every business vying for attention online, social media marketing stands as a crucial battleground. However, navigating this landscape is fraught with pitfalls. […]

October 23, 2023

As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective […]

October 17, 2023

I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my […]

August 17, 2023

Saving costs in a business might be linked with cutting wages and using less qualitative materials for the final product. However, that’s not always the case. If some companies wanted to increase their profits in the past, nowadays, they’re simply […]

August 15, 2023

Gone are the days when blogging was just a side hustle for most people. Today, it’s become a highly profitable business avenue, leading to a sharp increase in the number of bloggers worldwide. So, how to make money blogging? Considering […]

July 18, 2023

There’s no secret recipe for business success, but lead generation is one essential ingredient every business needs. Think of leads as potential customers who express interest in your products or services. Getting your hands on these leads is crucial for […]

July 12, 2023

Exactly a month before my birthday, I challenged myself to launch a newsletter within 30 days. Without dedicating excessive time and effort, I launched Discovery Dose, a newsletter that helps you expand your general knowledge on various topics. This started […]

July 5, 2023

One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with a person’s (consumers) […]

June 1, 2023

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]

May 30, 2023

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]

February 28, 2023

Are you looking to build your reputation as a trusted authority in your industry? With the six strategies outlined below, you’ll learn how to create helpful and engaging content and build trust with your target audience so that they see […]

December 6, 2022

Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good […]