Tag: content

March 19, 2024

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. […]

September 26, 2023

Adobe has released a powerful addition to its suite of creative tools with the commercial launch of Firefly, its series of generative AI models. This innovation promises to redefine creativity by blending it seamlessly with artificial intelligence, making content creation […]

September 15, 2023

Have you ever caught yourself, phone in hand, endlessly scrolling through the addictive loop of Instagram Reels, marveling at the creativity? And as a small business owner, you also probably wondered how to make money on Instagram Reels. Here’s a […]

August 21, 2023

Want your brand to stand out? Stop writing boring 500-word posts on your blog that receives 100 visitors a month. Other than giving your site a tiny shot of SEO “juice,” you really aren’t doing anything positive for your brand. […]

August 4, 2023

Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won’t bore you with the entire history (though it’s summarized well in this article); suffice it to say […]

July 24, 2023

As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and […]

May 18, 2023

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]

February 24, 2023

Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the click part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your […]

February 2, 2023

How important is it for you to get the results you are looking for when you go on Google? It is equally important for your team to find digital assets within your Digital Asset Management (DAM) library when they search […]

February 2, 2023

In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to […]

October 31, 2022

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]

October 14, 2022

Popular hashtags on Instagram can dramatically increase the reach of your posts and help you connect with other relevant accounts. Hashtags are commonly used across most of the top social media platforms. But the rules and best practices vary. So […]

September 6, 2022

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]

August 4, 2022

Curious about how to create videos in the TikTok app? Well, you’re in luck! In this article, we’ll give you a step-by-step guide to creating your very own TikTok masterpiece. And don’t worry – it’s not as hard as you […]

July 14, 2022

Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. […]

July 1, 2022

You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to […]

March 2, 2022

It’s one thing to set up a TikTok account, it’s another thing to make the most of it. With millions of users TikTok has become not just a popular social media app, it’s a fiercely competitive space. To succeed, you […]

February 7, 2022

Thanks to its viral content, TikTok is a rage in social media today. Young content creators are fueling much of its success. And one feature that seems to have turned the TikTok app into an overnight sensation is the duet […]

February 1, 2022

With U.S. consumer price inflation reaching its highest mark in decades, small businesses throughout the country are beginning to take notice. From office supplies to travel and everything in between, prices are on the rise. And given that, small businesses […]

January 31, 2022

When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical […]