Tag: Featured

March 7, 2024

Effective financial management is so important if you want your business or non-profit organization to thrive and grow. It involves a lot of planning, organizing and control. You will also have to monitor your financial resources so you can achieve […]

March 6, 2024

Large corporations often use an applicant tracking system (ATS) to automate hiring processes. But small businesses spend nearly 30 hours over one or two months just to recruit one new employee. The best ATS platforms can organize job candidate information […]

March 6, 2024

“One of the biggest problems with strategy is that the business doesn’t have one.” It’s common to read this phrase in articles that aim to identify why a business strategy isn’t working. And yet, every business has a strategy because […]

March 5, 2024

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can […]

March 4, 2024

Are you curious about what the qualified business income deduction (QBI) is and whether or not you can take advantage of it? If so, this article will provide an in-depth overview of the QBI deduction and answer the fundamental question: […]

February 28, 2024

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]

February 28, 2024

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]

February 27, 2024

The Holy Month of Ramadan, deeply rooted in cultural and spiritual traditions, brings about one of the biggest shopping moments in the Middle East. How big? In 2024, online shoppers are predicted to spend as much as US$39 billion during […]

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 27, 2024

In the intricate tapestry of entrepreneurship, success can depend on an entrepreneur’s ability to embrace the tough realities that define their journey. We’re exploring the four hard truths that every entrepreneur must confront to thrive in business truly. While these […]

February 20, 2024

After experiencing burnout in 2017 due to excessive work, I turned to daily long walks in nature as a form of recovery. This simple yet profound activity has since become an integral part of my routine, not only aiding in […]

February 20, 2024

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces. “No matter where I’ve gone, no matter what I’ve done, […]

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]

February 19, 2024

Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. Level one represents the authority to decide […]

February 19, 2024

I’ve been thinking about the alchemy of impactful partnerships a lot lately: We’ve been lucky to have some amazing partnership wins over the last decade — and plenty of failures, too. Over time, my team and I have gotten better […]

February 19, 2024

Isabel Casillas Guzman, the U.S. Small Business Administration (SBA) Administrator, has unveiled an updated Equity Action Plan in a bid to foster inclusivity and economic opportunity. This initiative is set to transform the landscape for America’s 33 million small businesses […]

February 13, 2024

Amajor decision potential business owners must make when considering a franchise is determining what type of business they should run. There are thousands of brands and concepts, but franchises generally fall under two business models: “brick-and-mortar” and “service-based.” Think about […]

February 13, 2024

Sometimes a project can feel like a three-ringed circus. You are managing the schedule, the budget, and the requirements, and at the same time, you’ve got to consider the stakeholders, team members, and the organization. In this Manage This podcast, […]

February 12, 2024

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]

February 12, 2024

Trend forecasters identify the macro social, economic, and cultural shifts that will impact an ever-evolving consumer landscape, providing context to understand how and why consumers’ views and priorities change year over year. This year, trend experts already seem to agree […]