eBay has unveiled a new ‘resell on eBay’ feature designed to make it easier for users to list their clothing for resale with just a few clicks. This innovation supports eBay’s commitment to promoting circular fashion circular fashion by simplifying the process for brands and consumers to participate in re-commerce.
The new feature will be integrated into Certilogo’s Secure by Design™ digital ID. Users can access this by scanning the connected product’s smart label. Italian outerwear and lifestyle brand Save The Duck will be the first to pilot this feature, rolling out connected garments with the new resell button starting in May. eBay aims to extend this service to other brands using the Certilogo Digital ID, with plans to make it a standard function of the Secure by Design™ technology.
