Tag: CRM

May 23, 2024

Salesforce and IBM announced a strategic partnership to leverage AI and data to drive business innovation. This collaboration combines IBM’s data foundation and AI capabilities with Salesforce’s customer relationship management (CRM) expertise. The strategic partnership between IBM and Salesforce represents […]

January 11, 2024

For business owners seeking to optimize their operations and elevate productivity, modern tools and services can be critical in achieving these goals. From project management platforms that ensure streamlined communication to accounting software that simplifies financial processes, these innovations play […]

January 9, 2024

For small business owners, tapping into the right business-to-business (B2B) services can mean the difference between stagnation and growth. In today’s bustling marketplace, small operations must leverage the power of other businesses to bolster their own services and bottom lines. […]

December 7, 2023

Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. […]

October 19, 2023

In a world characterized by constant innovation and rapidly changing consumer expectations, the floral industry has found itself embracing technology to survive and thrive. Technology is no longer a peripheral consideration for floral businesses.but a transformative force that can streamline […]

October 6, 2023

By now, we’ve all heard enough about customer relationship management (CRM) solutions and how businesses of any size could benefit from them. As a global software vendor, Zoho has always been curious about how this awareness of CRM solutions translates […]

September 12, 2023

A customer relationship management (CRM) platform is essential for small businesses, but many lack advanced tools that help sales and marketing teams send personalized emails to hundreds of contacts. The best CRM email marketing software provides customizable newsletter and email […]

September 7, 2023

HubSpot, launched in 2006, has succeeded on the strength of its social media and digital marketing tools, as well as a customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small-to-medium-sized businesses (SMBs). Now, the […]

August 29, 2023

There are always smaller competitors waiting to take your market share, and it’s only a matter of time before you transition from the hunter into the hunted. So you need to think of scaling not just in terms of company […]

July 13, 2023

Growing your startup is a challenge. According to 2022 statistics, only 10% of fledgling companies succeed. Given the fierce competition, that’s hardly surprising. As a startup founder, you know that there are a million things to tick off on your […]

June 30, 2023

As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their […]

June 28, 2023

Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most […]

May 24, 2023

A customer relationship management (CRM) platform tracks customer data for marketing, customer service, and sales teams. But pricing and functionality differ among solutions. Asking the right questions before purchasing CRM software helps you get the best tools for your budget. […]

March 28, 2023

From daily planners to content relationship management (CRM) software, eight founders sat down with Jessica Abo to share their go-to business tools to save time, money and stay organized. Mara Smith, Founder & CEO of Inspiro Tequila “Inspiro Tequila is […]

March 9, 2023

Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 […]

February 15, 2023

Although handling customer complaints isn’t the best part of business ownership, resolving and learning from them benefits your brand. When customers reach out with a problem, you have seconds to listen, understand, and emphasize. A poor experience can compound the […]

January 31, 2023

Businesses benefit most from new software when the product not only boasts increased functionality but aids in streamlining process, as well. Much of this can be accomplished with data pipelines—an automated method by which pieces of data are recorded, analyzed, […]

January 17, 2023

With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer […]

January 13, 2023

The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team […]

November 29, 2022

Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having […]