Tag: Customer Loyalty

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

January 31, 2024

The promise of Artificial Intelligence (AI) to boost productivity is immense, yet challenges in data integration and the pressures on IT teams pose significant hurdles. This is the key takeaway from the latest Salesforce research, which has crucial implications for […]

January 29, 2024

Alright, fellow entrepreneurs, let’s cut through the usual chatter and dive into some groundbreaking, not-your-everyday strategies for truly embedding customer-centricity into the very DNA of our businesses. This isn’t about surface-level tweaks; it’s about radical shifts and game-changing practices that […]

January 22, 2024

Landing your first major contract is a pivotal moment. You’ve worked hard to establish your company’s value and reached a new level to showcase the brand through a retail agreement or supplier contract. The excitement of the moment can quickly […]

November 6, 2023

There’s a sentiment in business: more audience equals more success. Yet, as businesses evolve, the spotlight increasingly falls on intentionality. Rather than reaching out broadly, a concentrated approach seeks to create genuine connections with a particular audience segment. By meticulously […]

November 3, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]

August 8, 2023

In today’s business landscape, sustainability has become a crucial factor driving success. Beyond its environmental implications, integrating sustainable practices into small businesses can produce substantial benefits, including increased profitability and improved access to capital. At the heart of sustainability lies […]

May 19, 2023

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]

May 15, 2023

With everyone talking about transformation in the digital age, it’s easy to forget that the biggest threat to business isn’t machines — it’s “old-school” companies acting mechanically. So, how do you successfully future-proof a business for the fourth industrial revolution? […]

March 31, 2023

Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial […]

March 15, 2023

The following is a simple question for business owners. Why do your customers buy from you? I told you the question was simple, but an accurate answer, on the other hand, can be far more complex and perhaps even elusive. […]

November 15, 2022

There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks’ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital […]

January 13, 2022

Take Leonardo da Vinci. Please. Yup, the guy who painted the Mona Lisa and The Last Supper. He was curious about everything. And very observant. And he wasn’t afraid to let his imagination run wild. How do you suppose he […]

November 6, 2020

Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable, convenient, and provide a more robust customer experience overall than any other channel. Most importantly, mobile devices are constantly attached […]

March 22, 2019

Any business owner knows: while winning customers might be the short game, earning their long-term loyalty is the key to a thriving enterprise. The sales and marketing efforts you make to earn new customers costs anywhere between five to 25 […]

August 9, 2018

If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question: Being visible — and memorable — to […]

June 27, 2018

Customer retention and customer loyalty are often touted as the absolute keys to building a business that is successful over the long term. The first step towards these goals revolves around good customer relations. If you can’t have good relationships […]

February 20, 2017

If there’s one thing your customers don’t lack, it’s options. For every Coke, there’s a Pepsi. For every Uber, there’s a Lyft. For every Scandal, there’s a Game of Thrones. In a world abundant with choice, how can companies win […]

November 17, 2016

Building customer loyalty is the most efficient way of creating consistent source of traffic and sales no one can take from you. There are a lot of benefits of having loyal community to back your business. Building loyalty takes lots […]

July 29, 2016

A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new buyers into its stable of customers. Promotions are a terrific way to introduce your company and offerings […]