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Tag: Customer Loyalty


Marketing, Software and Tools

How AI, Data Integration Challenges, and Overburdened IT Teams Impact Small Businesses

January 31, 2024

Via: Small Business Trends

The promise of Artificial Intelligence (AI) to boost productivity is immense, yet challenges in data integration and the pressures on IT teams pose significant hurdles. This is the key takeaway from the latest Salesforce research, which has crucial implications for […]


Leadership & Career Development, Management

How to Revolutionize Your Business With a Customer-Centric Model

January 29, 2024

Via: Entrepreneur

Alright, fellow entrepreneurs, let’s cut through the usual chatter and dive into some groundbreaking, not-your-everyday strategies for truly embedding customer-centricity into the very DNA of our businesses. This isn’t about surface-level tweaks; it’s about radical shifts and game-changing practices that […]


Management, Proposal Management

You’ve Landed Your First Big Contract. Now What?

January 22, 2024

Via: Entrepreneur

Landing your first major contract is a pivotal moment. You’ve worked hard to establish your company’s value and reached a new level to showcase the brand through a retail agreement or supplier contract. The excitement of the moment can quickly […]


Management, Strategy & Planning

How Being Intentional and Focusing on a Specific Niche Can Lead to Greater Success for Your Business

November 6, 2023

Via: Entrepreneur

There’s a sentiment in business: more audience equals more success. Yet, as businesses evolve, the spotlight increasingly falls on intentionality. Rather than reaching out broadly, a concentrated approach seeks to create genuine connections with a particular audience segment. By meticulously […]


Marketing, Sales Experience

Don’t Drive Your Customers Away!

November 3, 2023

Via: Small Biz Club

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]


Management, Strategy & Planning

How to Harness the Power of Sustainability in Small Business to Drive Profits and Capital

August 8, 2023

Via: Entrepreneur

In today’s business landscape, sustainability has become a crucial factor driving success. Beyond its environmental implications, integrating sustainable practices into small businesses can produce substantial benefits, including increased profitability and improved access to capital. At the heart of sustainability lies […]


Marketing, Marketing Strategy

Spending the Most Really Does Win the Most Customers. Here’s Why

May 19, 2023

Via: Entrepreneur

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]


Management, Proposal Management

Why Staying Human in the Age of AI is Crucial to Business Survival

May 15, 2023

Via: Entrepreneur

With everyone talking about transformation in the digital age, it’s easy to forget that the biggest threat to business isn’t machines — it’s “old-school” companies acting mechanically. So, how do you successfully future-proof a business for the fourth industrial revolution? […]


Marketing, Marketing Strategy

Why Interactive Content Will Boost Your Customer Loyalty

March 31, 2023

Via: Entrepreneur

Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial […]


Management, Proposal Management

Why Do Your Customers Really Buy from You?

March 15, 2023

Via: Entrepreneur

The following is a simple question for business owners. Why do your customers buy from you? I told you the question was simple, but an accurate answer, on the other hand, can be far more complex and perhaps even elusive. […]


Marketing, Marketing Strategy

How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

November 15, 2022

Via: Entrepreneur

There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks’ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital […]


Marketing, Marketing Strategy

Looking For Better Marketing Ideas? Channel Leonardo

January 13, 2022

Via: Business 2 Community

Take Leonardo da Vinci. Please. Yup, the guy who painted the Mona Lisa and The Last Supper. He was curious about everything. And very observant. And he wasn’t afraid to let his imagination run wild. How do you suppose he […]


Marketing, Software and Tools

Customer Loyalty: How Mobile Has Transformed Loyal Customers

November 6, 2020

Via: Business 2 Community

Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable, convenient, and provide a more robust customer experience overall than any other channel. Most importantly, mobile devices are constantly attached […]


Management, Strategy & Planning

How You Can Build Long Lasting Customer Relationships

March 22, 2019

Via: Entrepreneur

Any business owner knows: while winning customers might be the short game, earning their long-term loyalty is the key to a thriving enterprise. The sales and marketing efforts you make to earn new customers costs anywhere between five to 25 […]


Management, Strategy & Planning

10 Ways to Get People to Remember Your Brand

August 9, 2018

Via: Business 2 Community

If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question: Being visible — and memorable — to […]


Management, Strategy & Planning

5 Rules To Follow When Establishing Good Customer Relations

June 27, 2018

Via: Business 2 Community

Customer retention and customer loyalty are often touted as the absolute keys to building a business that is successful over the long term. The first step towards these goals revolves around good customer relations. If you can’t have good relationships […]


Management, Proposal Management

How Loyal Are You To Your Customers?

February 20, 2017

Via: Business 2 Community

If there’s one thing your customers don’t lack, it’s options. For every Coke, there’s a Pepsi. For every Uber, there’s a Lyft. For every Scandal, there’s a Game of Thrones. In a world abundant with choice, how can companies win […]


Management, Strategy & Planning

5 Steps to Creating a Loyalty Building Strategy for Your Business

November 17, 2016

Via: Entrepreneur

Building customer loyalty is the most efficient way of creating consistent source of traffic and sales no one can take from you. There are a lot of benefits of having loyal community to back your business. Building loyalty takes lots […]


Management, Strategy & Planning

When Good Sales Promotions Go Bad

July 29, 2016

Via: Entrepreneur

A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new buyers into its stable of customers. Promotions are a terrific way to introduce your company and offerings […]