Tag: email

May 13, 2024

Building and regularly using an email list is one of the best ways to grow your business. However, a certain percentage of customers will inevitably unsubscribe. That’s why it’s important to understand the laws and best practices regarding email unsubscribes. […]

April 8, 2024

Every business and marketer must comply with data privacy and protection laws. The penalties are severe for those who don’t. Likewise, recordkeeping regulations require companies to retain electronic messages. Email compliance software provides tools for monitoring in-house and outbound marketing […]

January 10, 2024

The best way to close a business letter is to strike a careful balance between friendliness and professionalism. The letter should be closed in a way that suggests a more personal touch to the letter but shouldn’t be too formal […]

September 29, 2023

A reliable email hosting solution is so important for small businesses, offering more than just storage. It’s the key to secure, efficient communication and access to advanced features. This article will reveal the top 10 email hosting providers, empowering your […]

August 8, 2023

Email marketing can be influenced by various factors, of which spam filters and sender reputation are the two main culprits. While specific statistics may vary, here are some notable insights, according to HubSpot: There are 4 billion daily email users. […]

May 23, 2023

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]

December 7, 2022

When you’re writing professional emails, it’s important to make a good impression right from the start. That means taking the time to craft a well-written message that is clear, concise, and polite. In this article, we’ll discuss ten email greeting […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

September 27, 2021

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. You can see why email is […]

September 17, 2021

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone […]

September 13, 2021

Are you looking for effective ways to promote your blog? If so, you’re not alone. Content marketing is one of the best ways to reach your target audience and eventually sell your product or service. We know this is true […]

September 9, 2021

What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and […]

July 16, 2021

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]

June 7, 2021

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, […]

February 18, 2021

If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways […]

October 15, 2020

Since COVID-19 turned the world upside down, education providers all over the world have shifted to online learning. This transition means a lot of changes, including different ways of marketing your courses. But how do you figure it all out […]

April 7, 2020

Everyone wants to treat customers and prospects right. Back in March I promised you additional suggestions to keep your customers close and prospects closer. Here are my additional observations to make the customer journey and experience pleasant, meaningful and productive. […]

March 31, 2020

Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know […]

March 4, 2020

Our beliefs have the ability to shape the decisions we make and can even affect how we see the world around us. Belief is a powerful thing, but what if some of the things we believe are wrong? In this […]

February 3, 2020

So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love […]