Category: Management

September 23, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of […]

September 22, 2021

It’s no secret that Facebook is the largest social media platform in the world. So much so it could be an independent country! But what isn’t so clear is how to actually use Facebook to increase your engagement. Today we […]

September 17, 2021

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they […]

September 15, 2021

Now that restrictions around the pandemic have loosened, companies are asking employees to resume working from their offices again. But the result is not what’s been expected. Instead of returning, droves of highly skilled workers are quitting instead. This widespread […]

September 15, 2021

An Influencer is the second most misunderstood job in the US. According to a report by Business CenturyLink, internet, VoIP and other service providers for small businesses, the role of ‘Influencing’ is widely confused and misinterpreted. Topping the most misunderstood […]

September 14, 2021

PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, […]

September 10, 2021

It’s so easy to get caught up in all the goals that don’t matter. Both in life and in business it’s almost impossible to stay focused on the things that really matter most. I spend quite a bit of my […]

September 10, 2021

A branding strategy is, in essence, the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny startup or a legacy brand that’s been around a hundred years, a strong brand strategy is the […]

September 9, 2021

It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior. For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. […]

September 7, 2021

Introduction As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most importantly, they all exist in the same sky, ready to be accessed by the people below. […]