Category: Management

August 16, 2019

Having a local business usually means you need foot traffic, ie, people walking into your business and being able to find you. Local businesses, or brick and mortar businesses, are unique in how they get and retain business. Many local […]

August 12, 2019

It seems there are two groups of people in business. Those that refuse to admit wrongdoing or ever apologize and others who are constantly saying they are sorry when anything goes wrong. What is the best balance to build company […]

August 9, 2019

Every year, thousands of people become entrepreneurs. It’s a challenging road, one filled with harsh reality checks, unexpected turns and a great deal of financial and emotional strain. So why do so many people opt for this lifestyle in the […]

August 2, 2019

Someone asked me the other day whether I had ever taken an online training class and what was my impression and experience of having done so. If ever there was a loaded question for me, that one gets top billing. […]

July 30, 2019

Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered […]

July 25, 2019

When it comes to launching a freelance writ­ing business, gaining some confidence and knowing the appropriate steps you need to take can give you the encouragement you need to start your free­lance writing career today. You can launch your business […]

July 24, 2019

There are many digital threat avenues for bad-actors to infiltrate a corporation and social media has become a favorite. Even though there are technology solutions that help corporations with these risks, it still takes constant oversight, monitoring, and forward-thinking. One […]

July 22, 2019

You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to convert leads and increase […]

July 19, 2019

The role of an agency is more than that of a buffer between your company and the media. Even as marketers begin to shift in-house and try to negotiate media deals on their own, the value of an agency remains […]

July 18, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer […]