Category: Management

April 3, 2020

“Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams […]

April 2, 2020

Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company. Branding’ was originally the identifying marks burnt into the skin of livestock, slaves and criminals. In 2020, […]

April 1, 2020

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce […]

March 31, 2020

Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know […]

March 27, 2020

“Social distancing.” “Flattening the curve.” “Zoonotic transfer.” “Personal protective equipment.” “Community spread.” “Containment area.” “N95 masks.” Phrases that were meaningless for most of us in January are now used in common parlance. The changes we’ve witnessed over the last few […]

March 25, 2020

Let’s be honest, working during social distancing isn’t easy. Sure, there are the perks of having autonomy, personal snack bar (e.g. your kitchen), and maybe a feline coworker. But the perks of “WFH” can wear off quickly, as social interaction […]

March 24, 2020

When you encounter an uncertain time like this, you could improvise and take this time to do things you were putting off. Business Improvisation Tips Here are 5 business improvisation tips to consider trying. Modify Business Objectives Evaluate if you […]

March 24, 2020

In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it […]

March 23, 2020

Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in the moment, […]

March 23, 2020

Small businesses are currently facing an unprecedented crisis due to the coronavirus pandemic. All around the world, companies in industries ranging from hospitality to food are experiencing closures. Some businesses have had to cut back on hours for staff members […]