Category: Marketing Strategy

January 26, 2023

When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are […]

January 20, 2023

The power of employer branding is unmistakable. In 2022, according to a specialist company in that field, Universum, 86% of the world’s most attractive employers reported that it was a top priority for their strategies. Businesses that realize the value […]

January 20, 2023

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]

January 19, 2023

Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing […]

January 18, 2023

Cash as a payment tender may no longer be king, especially with the rapid shift toward online shopping and digital wallets. Nevertheless, today’s consumers clearly prefer cashback rewards as their loyalty program currency. At the same time, cashback and coupon […]

January 18, 2023

Think of a Ferrari test drive on the virtual streets of Paris, Los Angeles, Bangkok, or any other destination in the world. Or, would you like to travel to ancient Pompeii or a luxury resort you wouldn’t afford in a […]

January 17, 2023

With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer […]

January 13, 2023

You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot […]

January 13, 2023

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for […]

January 12, 2023

Airbnb isn’t just an online platform for finding and booking places to stay on vacation. The site also connects users with in-person and virtual experiences. So prospective entrepreneurs or those looking to earn a bit of extra money may benefit […]

January 9, 2023

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]

January 6, 2023

In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, […]

December 28, 2022

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]

December 22, 2022

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]

December 20, 2022

You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring vertical.” But why exactly […]

December 19, 2022

7 Tips For Increasing Website Traffic Boost Your Organic Rankings This is easily one of the best options available if you are looking for long-term gains. However, it’s also one of the most difficult. Ideally, you want to optimise your […]

December 15, 2022

When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the […]

December 12, 2022

This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one […]

December 7, 2022

A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But […]

December 7, 2022

Imagine that you visit a store to buy a new smartphone. A seller quickly packs the gadget you have chosen without explaining the terms of use and warranty conditions, takes money and shows you the door. Most likely, such an […]