Category: Marketing Strategy

April 19, 2021

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite […]

April 15, 2021

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the […]

April 14, 2021

Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty. Today, we’ll explore five potent […]

April 13, 2021

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]

April 9, 2021

Being a consultant is a highly rewarding career path. You get to work on your own terms and experience new projects constantly. As long as you’re passionate about your trade, it’s hard to have a bad day at work. With […]

April 7, 2021

Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within the rewards program’s name (and in its selection of rewards, but we’ve covered that in our rewards guide). Though you’ll have […]

April 6, 2021

The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced with a dilemma: either sell online or close your doors. The conversion in favor of e-commerce experiences was aided by […]

April 5, 2021

In recent years there’s been rapid growth in audio content that’s available for streaming. Podcasts, audiobooks, music and playlists are all available to listen to through our mobile devices. This screen-free entertainment has quickly gained popularity. In 2021, 72% of Americans (218.4M) […]

March 31, 2021

Are you a B2B company shopping for a digital marketing agency? If so, you may be wondering, “Do I really need an agency specializing in B2B marketing? Marketing is marketing—is B2C really that different?” The short answer is yes. B2B […]

March 29, 2021

If your goal is to sell more products and build a highly engaged audience, you’re in the right place! We have to keep in mind plenty of things when attempting to grow our company, but none are quite as important […]