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Category: Marketing Strategy


Marketing, Marketing Strategy

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


Marketing, Marketing Strategy

5 Ways to Grow Your Startup With Online Reviews

May 31, 2023

Via: Entrepreneur

Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That […]


Marketing, Marketing Strategy

5 Social Media Metrics That Matter for Small Business

May 31, 2023

Via: CO

There are dozens of social media metrics you could track, from follower count to reach to likes and shares. The challenge for many small business owners is determining which metrics provide the best insight. It’s easy to get caught up […]


Marketing, Marketing Strategy

Why Conversational Marketing Should Be a Priority for All Entrepreneurs

May 30, 2023

Via: Entrepreneur

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]


Marketing, Marketing Strategy

AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

May 30, 2023

Via: Entrepreneur

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]


Marketing, Marketing Strategy

12 Myths and Misconceptions of Affiliate Marketing

May 26, 2023

Via: Entrepreneur

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]


Marketing, Marketing Strategy

How to Create an Effective Multilingual Email Marketing Campaign

May 23, 2023

Via: Entrepreneur

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]


Marketing, Marketing Strategy

I Asked ChatGPT How to Recession-Proof a Business. Here’s What It Suggested (and What I Would Do Differently).

May 22, 2023

Via: Entrepreneur

Entrepreneurs everywhere always have to look out for the dreaded “r-word.” They come around every so often and wreak havoc on businesses by reducing sales, dropping revenues and cutting employment. Of course, we’re talking about recessions — a natural, but […]


Marketing, Marketing Strategy

12 Brand Archetypes and How They Can Help Your Business

May 19, 2023

Via: Entrepreneur

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]


Marketing, Marketing Strategy

Spending the Most Really Does Win the Most Customers. Here’s Why

May 19, 2023

Via: Entrepreneur

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]


Marketing, Marketing Strategy

How Sustainability is Revolutionizing Branding and Corporate Identity

May 18, 2023

Via: Entrepreneur

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily […]


Marketing, Marketing Strategy

8 Ways I Grew My Company’s YouTube From Inactive to 1 Million Subscribers — and Counting

May 18, 2023

Via: Entrepreneur

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]


Marketing, Marketing Strategy

5 Things You Really Need to Do When Starting Your Own Business

May 11, 2023

Via: Entrepreneur

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]


Marketing, Marketing Strategy

4 Subscription Marketing Mistakes to Avoid

May 10, 2023

Via: Entrepreneur

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]


Marketing, Marketing Strategy

How to Get More Views on TikTok

May 10, 2023

Via: Small Business Trends

TikTok is an extremely valuable platform for those seeking to grow their social media presence. Whether you’re an influencer or using social media to market your business account, TikTok can play a pivotal role for you. However, getting more views […]


Marketing, Marketing Strategy

Your Guide to Marketing a Craft Business

May 9, 2023

Via: Small Business Trends

How can a craft business owner attract attention to their handmade goods? It’s definitely possible to effectively promote handmade businesses through various marketing strategies, including social media marketing. Marketing a craft business requires careful planning, but with the right techniques, […]


Marketing, Marketing Strategy

How Ecommerce Businesses Can Beat Rising Ad Costs and Build Resiliency in Times of Economic Uncertainty

May 5, 2023

Via: Entrepreneur

The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of […]


Marketing, Marketing Strategy

40 Best Ways to Get Free Advertising for Your Small Business in 2023

May 2, 2023

Via: Small Business Trends

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for […]


Marketing, Marketing Strategy

7 Ps of Marketing and How They Apply to Your Marketing Mix

April 26, 2023

Via: Entrepreneur

No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must find a way to get your business to stand out. Whether you are trying to build a name […]


Marketing, Marketing Strategy

The 21 Most Profitable Niches to Get Into

April 19, 2023

Via: Small Business Trends

If you’re considering starting a business or looking for ways to increase your income, finding a profitable niche is key. In this article, you’ll discover a list of the 21 most profitable niches to help you start or grow online […]