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Category: Marketing Strategy


Marketing, Marketing Strategy

Optimizing SEO: A Guide to Creating Internal Links in WordPress

March 18, 2024

Via: Small Biz Club

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your […]


Marketing, Marketing Strategy

Creative Guerrilla Marketing Tactics for Small Business Success

March 12, 2024

Via: Small Biz Club

In the competitive world of small business, standing out can be challenging. Guerrilla marketing, known for its unconventional and cost-effective methods, offers a solution. These creative tactics aim to captivate the audience in unexpected ways, generating buzz and enhancing brand […]


Marketing, Marketing Strategy

Learn How Mobile SEO Is Increasing Conversion Rates

March 8, 2024

Via: Small Biz Club

One of my clients, who seamlessly runs his business from his smartphone, is a testament to our growing love of our mobile devices and the power of mobile search engine optimization (SEO). In industries like healthcare, sales, construction, retail and […]


Marketing, Marketing Strategy

Common Marketing Mistakes Small Businesses Should Avoid

March 5, 2024

Via: Small Biz Club

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can […]


Marketing, Marketing Strategy

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

February 29, 2024

Via: Entrepreneur

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]


Marketing, Marketing Strategy

Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

February 28, 2024

Via: Entrepreneur

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]


Marketing, Marketing Strategy

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

February 28, 2024

Via: Entrepreneur

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]


Marketing, Marketing Strategy

Here’s How You Can Empower Your Small Business With Big Goals Amid Ramadan This Year

February 27, 2024

Via: Entrepreneur

The Holy Month of Ramadan, deeply rooted in cultural and spiritual traditions, brings about one of the biggest shopping moments in the Middle East. How big? In 2024, online shoppers are predicted to spend as much as US$39 billion during […]


Marketing, Marketing Strategy

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Marketing, Marketing Strategy

How to Optimize Voice Search Marketing in 2024

February 22, 2024

Via: Small Biz Club

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]


Marketing, Marketing Strategy

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

February 21, 2024

Via: Entrepreneur

When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced […]


Marketing, Marketing Strategy

5 Vital Influencer Marketing Metrics You Should Know

February 21, 2024

Via: Entrepreneur

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 […]


Marketing, Marketing Strategy

Blending Nostalgia and Social Media, Actress Melissa Gilbert Takes Her Modern Startup Back to the Prairie

February 20, 2024

Via: CO

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces. “No matter where I’ve gone, no matter what I’ve done, […]


Marketing, Marketing Strategy

What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Via: Small Business Trends

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]


Marketing, Marketing Strategy

6 Instagram Story Strategies That Will Grow Your Following

February 16, 2024

Via: Entrepreneur

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]


Marketing, Marketing Strategy

5 Proven Ways to Maximize Your Profitability as a First-Time Author

February 15, 2024

Via: Entrepreneur

Getting published as an author is a major milestone. Yet despite how hard it is to get published in the first place, it’s estimated that over 4 million new books were published in 2022 between traditional and self-published authors. That’s […]


Marketing, Marketing Strategy

50 Facebook Marketing Tips

February 14, 2024

Via: Small Business Trends

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]


Marketing, Marketing Strategy

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


Marketing, Marketing Strategy

6 Mistakes That Can Ruin Your Business

February 13, 2024

Via: Small Biz Club

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the […]


Marketing, Marketing Strategy

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]