Category: Marketing Strategy

May 17, 2022

Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a […]

May 17, 2022

Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time […]

May 16, 2022

In recent years the practice of marketing and advertising has gone through different types of platforms. In the digital age, digital means of marketing and advertising are practiced with different technologies and platforms. Live streaming is one of the technologies […]

May 13, 2022

Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better. For small businesses in […]

May 11, 2022

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Typically, small businesses are either unaware of omnichannel marketing or are reluctant […]

May 9, 2022

When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) […]

May 6, 2022

Marketing and sales have continued improving over the years. In the past decade, digital infrastructure has grown significantly. Digital marketing has stepped in front of marketing platforms and started to take over. Email marketing has proved to be one of […]

May 2, 2022

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]

April 27, 2022

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of […]

April 27, 2022

Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to […]