Category: Marketing Strategy

October 18, 2021

Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of […]

October 15, 2021

There is every reason to have a LinkedIn Business Page. You will find, once the page is up and running, that it will be easier to recruit people for your organisation for example. It also allows your business to engage […]

October 14, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites […]

October 14, 2021

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few changes to the funnel when it comes to marketing […]

October 13, 2021

Today I have some content curation resources to help you improve your brand visibility. Here’s four links with tips and tricks to kick start your work week. Finding the right content for your target market can take a lot of […]

October 13, 2021

Facebook is among the most used social media platforms for communication and interaction. As a marketer, you can create your business page and build connections with your potential customers and followers. Generally, valuable content, video posts, and the classic organic […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

October 11, 2021

If you constantly face content marketing problems (especially in B2B), you’re not alone. No matter your industry or company size, limited budgets, weak strategy, and ineffective content plague everyone. Although these obstacles are frustrating, you can overcome them all with […]

October 8, 2021

Your reputation is influenced by the reviews people leave about you, your offerings, or your business. As part of what Google calls E-A-T (i.e., expertise, authoritativeness, and trustworthiness), online reviews are strong indicators of trustworthiness — an important ranking signal. […]

October 8, 2021

Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with […]