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Category: Marketing Strategy


Marketing, Marketing Strategy

3 Common Mistakes That Are Inflating Your Marketing Budget

September 27, 2022

Via: Entrepreneur

It’s a mystery. Your sales and marketing expense has been over budget for months, but you’re missing your revenue projections. You’re burning far more cash than you had projected just a few months ago. And yet, your CFO and VP […]


Marketing, Marketing Strategy

5 Ways to Effectively Utilize Marketing Collaborations

September 23, 2022

Via: Entrepreneur

Collaborations are one of the most effective ways to boost your marketing activities. Most companies and startups know this and invest significant resources into collaboration activities. When they first hear about collaborations, many people immediately think about influencer marketing campaigns. […]


Marketing, Marketing Strategy

Why B2B Companies Can’t Ignore the 5th P of Marketing — Payments

September 20, 2022

Via: Entrepreneur

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]


Marketing, Marketing Strategy

15 Halloween Display Ideas for Small Businesses

September 8, 2022

Via: Small Business Trends

Halloween can provide lots of fun opportunities for local businesses to personalize their spaces. From vintage wall decor to spooky window decorations, showing your Halloween spirit may improve the experience for customers and help you build a memorable brand. These […]


Marketing, Marketing Strategy

20 Halloween Ads to Inspire Your Own

September 7, 2022

Via: Small Business Trends

Halloween is a spooky yet festive season and for many the highlight of their fall. But Halloween isn’t all about ghosts, goblins, trick or treating and jack-o’-lanterns. The Halloween season is also a prime opportunity for a successful marketing campaign. […]


Marketing, Marketing Strategy

B2B marketing strategies: Everything you need to know about building an original podcast series 

August 31, 2022

Via: Venture Beat

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers and prospects and drive targeted brand awareness. In 2021, […]


Marketing, Marketing Strategy

SEO Courses

August 31, 2022

Via: Small Business Trends

Search engine optimization is a process for boosting the quality and quantity of traffic to your website. It’s also what makes your website stand out and appear at the top of a search engine. Currently, SEO plays a gigantic role […]


Marketing, Marketing Strategy

What the Future May Hold for Account-Based Marketing

August 30, 2022

Via: Entrepreneur

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]


Marketing, Marketing Strategy

5 Social Media Tips to Grow Your New Business

August 27, 2022

Via: Entrepreneur

When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance […]


Marketing, Marketing Strategy

Everything You Need to Know About Crowdfunding Marketing

August 25, 2022

Via: Small Business Trends

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]


Marketing, Marketing Strategy

How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Via: Entrepreneur

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]


Marketing, Marketing Strategy

How to Use Storytelling to Increases Customer Engagement

August 19, 2022

Via: Entrepreneur

Mention storytelling, and the image in your mind is of a group of children sitting on a floor listening to someone read from a book or telling a story from memory. Where is the connection to digital marketing? It is […]


Marketing, Marketing Strategy

Outsourced Web Development: It’s Not What You Think

August 17, 2022

Via: Small Business Trends

When you need a new website or an overhaul to your existing site, you need results fast. The longer it takes to complete your project, the longer you’ll have to wait to start seeing any kind of ROI. The fastest […]


Marketing, Marketing Strategy

How to Make Your Marketing Less Cringeworthy and More Authentic

August 17, 2022

Via: Entrepreneur

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]


Marketing, Marketing Strategy

4 ways to build ESG business value with satellite data 

August 15, 2022

Via: Venture Beat

Sustainability is becoming a business imperative and more companies are investing in environmental, social and governance (ESG) initiatives. “ESG-oriented investing has experienced a meteoric rise. Global sustainable investment now tops $30 trillion — up 68% since 2014,” McKinsey & Company […]


Marketing, Marketing Strategy

Want To Go Viral On TikTok? Follow These 4 Rules.

August 11, 2022

Via: Entrepreneur

TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook […]


Marketing, Marketing Strategy

Why the Automotive Industry Needs a More Unique Approach to Marketing

August 10, 2022

Via: Entrepreneur

With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party […]


Marketing, Marketing Strategy

It’s a Trap! Watch Out for These Common Advertising Mistakes

August 10, 2022

Via: Entrepreneur

With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or […]


Marketing, Marketing Strategy

How to Unleash Your Creativity and Transform Your Marketing Strategy

August 9, 2022

Via: Entrepreneur

A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses […]


Marketing, Marketing Strategy

13 Ways to Grow Omnichannel Customer Engagement

August 9, 2022

Via: Entrepreneur

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]