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Category: Marketing Strategy


Marketing, Marketing Strategy

Your Marketing Emails Are Annoying. Here’s How You Can Fix Them.

January 26, 2023

Via: Entrepreneur

When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are […]


Marketing, Marketing Strategy

Strong Employer Branding Is How You Get From Where You Are to Where You Want to Be. Where Are You on the Journey?

January 20, 2023

Via: Entrepreneur

The power of employer branding is unmistakable. In 2022, according to a specialist company in that field, Universum, 86% of the world’s most attractive employers reported that it was a top priority for their strategies. Businesses that realize the value […]


Marketing, Marketing Strategy

Why YouTube Ads Should Be in Your Advertising Budget

January 20, 2023

Via: Entrepreneur

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]


Marketing, Marketing Strategy

10 Crucial Marketing Tips for Online Businesses

January 19, 2023

Via: Entrepreneur

Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing […]


Marketing, Marketing Strategy

Why Giving Cash Back Will Bring Your Customers Back

January 18, 2023

Via: Entrepreneur

Cash as a payment tender may no longer be king, especially with the rapid shift toward online shopping and digital wallets. Nevertheless, today’s consumers clearly prefer cashback rewards as their loyalty program currency. At the same time, cashback and coupon […]


Marketing, Marketing Strategy

3 business strategies for smoothly entering the era of metaverse marketing

January 18, 2023

Via: Venture Beat

Think of a Ferrari test drive on the virtual streets of Paris, Los Angeles, Bangkok, or any other destination in the world. Or, would you like to travel to ancient Pompeii or a luxury resort you wouldn’t afford in a […]


Marketing, Marketing Strategy

Use These Two Tactics to Make Your Customer Experience Stand Out in 2023

January 17, 2023

Via: Entrepreneur

With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer […]


Marketing, Marketing Strategy

4 Trends That Will Disrupt Your Communication Strategy

January 13, 2023

Via: Entrepreneur

You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot […]


Marketing, Marketing Strategy

This Marketing Method Has the Potential for 20x ROI. Are You Using It the Right Way?

January 13, 2023

Via: Entrepreneur

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for […]


Marketing, Marketing Strategy

25 Airbnb Online Experiences You Could Host

January 12, 2023

Via: Small Business Trends

Airbnb isn’t just an online platform for finding and booking places to stay on vacation. The site also connects users with in-person and virtual experiences. So prospective entrepreneurs or those looking to earn a bit of extra money may benefit […]


Marketing, Marketing Strategy

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]


Marketing, Marketing Strategy

3 Marketing Strategies You Can’t Ignore to Fuel Your Digital Media Growth in 2023

January 6, 2023

Via: Entrepreneur

In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, […]


Marketing, Marketing Strategy

How to Scale a Marketing Strategy That Works

December 28, 2022

Via: Entrepreneur

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]


Marketing, Marketing Strategy

6 Ways to Leverage Social Proof to Maximize Your Marketing Efforts

December 22, 2022

Via: Entrepreneur

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]


Marketing, Marketing Strategy

The Rise Of Vertical Video And Its Impact On Social Media

December 20, 2022

Via: Entrepreneur

You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring vertical.” But why exactly […]


Marketing, Marketing Strategy

7 Quick Ways To Increase Your Website Traffic

December 19, 2022

Via: Small Biz Club

7 Tips For Increasing Website Traffic Boost Your Organic Rankings This is easily one of the best options available if you are looking for long-term gains. However, it’s also one of the most difficult. Ideally, you want to optimise your […]


Marketing, Marketing Strategy

Is Marketing on Twitter Worth It? 4 Ways to Leverage Twitter In Your Marketing

December 15, 2022

Via: Entrepreneur

When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the […]


Marketing, Marketing Strategy

This New Tempting Marketing Tool is Not a Fad — It’s the Future. Jump on the Bandwagon to Reach New Audiences

December 12, 2022

Via: Entrepreneur

This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one […]


Marketing, Marketing Strategy

3 Ways to Reach Customers Despite a Market Slowdown

December 7, 2022

Via: Entrepreneur

A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But […]


Marketing, Marketing Strategy

Use These Top 7 Customer Onboarding Practices to Effectively Promote a Digital Product

December 7, 2022

Via: Entrepreneur

Imagine that you visit a store to buy a new smartphone. A seller quickly packs the gadget you have chosen without explaining the terms of use and warranty conditions, takes money and shows you the door. Most likely, such an […]