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How to Build Buzz Around Your Small Business

April 12, 2024

Via: CO

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When launching a new product or service, companies strive to build buzz and excitement to generate consumer interest. According to a new study from Binghamton University, strategic preannouncement marketing — carefully choosing when to release general information and when to share specific details to build anticipation toward a company’s new release — can have a major impact on its success come launch time.

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